Sunday, July 30, 2006

FROM RAVENS24X7 TO PROFOOTBALL24X7

I have had several emails regarding our decision to change the name of our site from Ravens24x7.com to ProFootball24x7.com. Trust me, in a perfect world we would have preferred to keep it as Ravens24x7.com. But the reality of the situation is this – we want to maintain a very good working relationship with the Ravens and the NFL and we have to in order to provide you with proper coverage. As we grow and improve in order to accommodate the needs of our visitors we must do so without jeopardizing our good standing with the Ravens by using a name that technically is the property of the NFL.

This isn’t analogous to Peter Angelos’ refusal to put Baltimore on the Orioles road jersey. Our staff consists of local guys covering their hometown team. We are B’more to the core and we wouldn’t have it any other way.

Hey, isn’t that a Billy Joel song.

I could be right…

I could be crazy….

Oh it’s just a raven lunatic you’re looking for…

1 comments :

shaslers said...

Tony,
Your explanation about encroaching on the Ravens' trademark certainly makes a lot of sense.

I think the confusion for fans is the movement toward ProFootball 24x7, which sent a signal that maybe the site was going from a Raven-centric site to a more generic NFL site. Had the name changed from Ravens 24x7 to Purple&Black 24x7, or something like that, people wouldn't be scratching their heads.

But it's a great site and your ambition to branch out to other NFL towns has merit. The brand identity stuff will work itself out, I'm sure.